News: Stop for Cookies!
This week, Atlanta Bicycle Coalition volunteers are giving cyclists and drivers alike a delicious incentive to stop on red, through a new “Stop for Cookies” campaign.
The idea is simple: rather than only reinforce the punitive side of running red lights and stop signs, why not thank all those who regularly follow the rules of the road, and in doing so, help reduce some of the 90,000 serious injuries and 13,000 fatalities which occur annually due to running lights and stop signs?
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Sparked by the crash risk posed by red-light running, and a blog post by “Smiley Joe,” who describes his grassroots experiment with the right kind of incentive (in this case, cookies) to get people to stop for traffic signals, this event will reinforce that drivers and cyclists share responsibility for making our streets safer in a fun and lighthearted way,” notes the ABC press-release.
More information about locations for the campaign can be found by following @atlantabike on Twitter, or checking out ABC’s facebook page.
The campaign will run through this Friday. (information provided by the Atlanta Bicycle Coalition)